Designing Brand Identity 4th Edition PDF

 

Designing Brand Identity 4th Edition PDF

 

Book Name : Designing Brand Identity


 Edition : 4th Edition | | ISBN : 9781118099209


 Author Name : Alina Wheeler;


 Category : Academic


 Format / Pages : PDF – 326 Pages


Book Description

Designing Brand Identity 4th Edition pdf

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.




Features more than 30 all-new case studies showing best practices and world-class
Updated to include more than 35 percent new material
Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

 

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Adnan Aftab

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